Daily Message for Dec. 3

Good Morning,

I'm sad to say that it's our last day of class. I'm sorry to see our semester ending; I've enjoyed the opportunity to work with you. This will be my final post here in The Office. I'll check into the Web Campus discussion board at least once a day during finals week, however, to answer any questions about the final project.

Remember that your Module 8 documents are due today, and your final project (see Module 9 for details) is due no later than 5 p.m. on Friday of finals week.

Just a few comments on the Final Project...
For the Promotional Project, I’m more concerned with the quality of your design than I am with the quality of your document. In other words, you can easily do all of the components on MS Word, or something similar, to construct your documents. You pamphlet can be created using the table function (3x1 for a trifold).


I’m most interested in your application of the skills we’ve developed over the course of the semester (and your ability to talk about them in the reflection). I should be able to do an analysis of your three documents using the 9-Cell Matrix, so be sure to think about these three separate but related documents from that perspective.

Also, remember that all three documents must be promoting the same product, service, or event. The key to success on this project is showing an understanding of how these documents work differently to deliver a message and how these documents might target different readers. In other words, don’t think that you can just cut and paste the same thing in all three.

Think about how a flyer works, how a sales letter works, how a pamphlet works.

• What is the purpose of each?
• Where might each be delivered?
• What is the level of detail that can be used in each?
• How much text is too much?
• How many graphics should you use? Should you use the same graphics?
• How do you “hook” the reader in each format?
• How much time will readers spend on each document?
• What are intra-, inter-, extra-, and supra-level decisions you have to make for each document?
• What are the textual, spatial, and graphic decisions you have to make?

Again, your ability to use a piece of software is not as important to me as your ability to show an in-depth understanding of document design. This project is the culmination of the semester, and it’s important that you show me what you have learned.

I see that some of you have started posting your drafts to the peer review space for Module 9. I encourage you advantage of the opportunity get an assist from others (on a project that is essentially your "final exam") and  to take peer review very seriously. The better response you give, the better response you’ll get. It’s important that everyone participates as much as possible on this final project. It’s a complex project and needs a lot of attention. It’s also worth a lot of points. Similarly, I would suggest sharing your final reflection for feedback on your peer review space, as well.

As always, if you have any questions or concerns, please let me know.

Have a great day!

Julie