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Monday, June 27, 2011
What's the difference between a Recommendation and a Finding?
A couple groups have asked about what goes in the Findings section of the final report...
In the recommendations section, you make clear brief recommendations about what the company should do (in terms of preparing employees to go oversees).
In the findings section, you present the results of your research. Even here, you don't just throw in everything you looked at. Instead you tell the client about how the research you did supports your recommendations.
Say, for example, that up in the recommendations section you recommended the client prepare employees for the language differences by having them go to Berlitz for two weeks.
In the Findings section, you would tell the client what you found out about the language barrier and the problems it causes. You would also tell them how you arrived at the recommendation to send employees to Berlitz.
In my pretend example, it would be something like this...
Our research showed us that English is the official business language in Japan (cite source). However, SOURCE advises that if employees make any effort at all to speak the native language -- no matter how poorly -- that effort goes a long way toward ensuring positive personal relationships with co-workers and associates. We examined the costs and benefits of three language training options (describe them in some small detail), and recommended sending students to Berlitz for two weeks because it (SOURCE) shows Berlitz students learn more vocabulary, more quickly, and are happier with the outcome than people using the other options.
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