Module 3 Essay Exam

EXAM 1: First half of the textbook
Everyone must respond to TWO (2) questions in Part I.
Everyone must respond to both parts of the question in Part II.

Part I: Everyone must respond to TWO (2) questions in Part 1.

1. Using specific examples, describe how you might use the Visual/Verbal Cognates to a plan a document.
2. Define verbal and visual conventions, then discuss Kostelnick and Roberts' principles of conventions in terms of the rhetorical situation (writer, reader, text, context).
3. Describe how Gestalt Principles of Design should work in conjunction with Kostelnick and Roberts' taxonomy of visual vocabulary.
4. Below are several versions of a sentence from a set of instructions. Discuss how the meaning of each sentence changes as the emphasis shifts to different words. Discuss the impact of these changes on clarity, tone, and ethos.

A. Please check all controls before starting the engines.
B. Please check all controls before starting the engines.
C. Please check all CONTROLS before starting the engines.
D. Please check all controls before starting the engines.
E. PLEASE check all controls before STARTING the engines.

Part II: Everyone must answer both parts of this question

1. Using Kostelnick and Roberts' Visual Language Matrix as a starting point, analyze the set of documents in Chapter 1 of our textbook (Figures 1.2, 1.3, 1.4, 1.5 -- In the section "How Fred's Document Responds Visually...." starting on page 7). A blank grid template is available in the Module 3 folder on the course home page.
   
2. Then, in your own words, offer both a description and a critique of the documents that extends beyond the discussion offered by Kostelnick and Roberts. Be sure to use the language from the textbook to show your understanding of the concepts. Be sure your answer uses good document design to guide your readers through the text.